$2
per conversation
Agentforce uses a consumption-based model — you pay for what your agents actually do. Volume discounts are available at enterprise scale. Separate from your Salesforce CRM licence.
* Volume discount estimates. Actual rates vary by contract.
The Billing Unit
What Exactly Counts
as a Conversation?
Getting this right is critical for accurate cost modelling. This is where most Agentforce estimates go wrong.
One conversation includes:
- ✓The initiating event (message, system trigger, or agent handoff)
- ✓All back-and-forth exchanges between user and agent
- ✓All Atlas Reasoning Engine Observe-Plan-Act-Reflect cycles
- ✓All Action executions (Flows, Apex, API calls) within the session
- ✓The resolution, handoff, or session timeout that ends the conversation
What does NOT add cost:
- ×Number of messages within a single conversation
- ×Number of Actions (Flows, API calls) within a conversation
- ×Duration of the conversation (within session limits)
- ×Reasoning cycles the Atlas Engine runs internally
- ×Human agent time during a handoff (billed as Salesforce seat)
Example: A customer contacts your service agent about a billing dispute. The agent exchanges 8 messages, looks up the account, runs a refund Flow, and sends a confirmation email — then closes the case. That entire interaction = 1 conversation = $2.
Volume Tiers
Volume Discount Tiers
0 – 1,000 conversations/month
SMB / pilot deployment
~$2.00
est. $0 – $2,000
1,000 – 5,000 conversations/month
Mid-market, 1–2 use cases
~$1.70–$2.00
est. $1,700 – $10,000
5,000 – 25,000 conversations/month
Mid-enterprise, multi-cloud
~$1.40–$1.70
est. $7,000 – $42,500
25,000 – 100,000 conversations/month
Enterprise, broad deployment
~$1.00–$1.40
est. $25,000 – $140,000
100,000+ conversations/month
Strategic enterprise
Negotiated
est. Custom contract
Prices are estimates based on published Salesforce pricing as of June 2026. Validate with your Salesforce Account Executive.
Full Cost Picture
Additional Licence
Costs
Agentforce conversation credits are only part of the story — depending on your use case, you may need additional Salesforce platform licences.
Salesforce CRM
RequiredExisting contract
Required. Sales Cloud, Service Cloud, or equivalent. If you already have Salesforce, this is not an incremental cost.
Data Cloud
OptionalSeparate per-org pricing
Unlocks unified customer profiles — significantly improves agent decision quality. Not required to start, but commonly added as deployments mature.
Einstein
OptionalIncluded in some editions; add-on in others
Enables additional predictive AI features like lead scoring, forecasting, and email insights — separate from Agentforce core reasoning.
MuleSoft
OptionalSeparate per-core pricing
Required if Agentforce agents need to call external APIs or systems. HTTP callouts via Apex are available without MuleSoft for simpler integrations.
Kovil AI Fixed-Price Sprints
Implementation
Costs
Agentforce requires Salesforce expertise — Agent Builder, Flows, Apex, often MuleSoft. Fixed-price sprints so you know the cost before we start.
Focused Deployment
£15k–£40k
4–6 weeks · fixed price
Single use case, one Salesforce Cloud. Ideal for a pilot or first production agent.
- ✓Use case discovery & scoping
- ✓Topics and Actions design
- ✓Flow / Apex development
- ✓Einstein Trust Layer setup
- ✓UAT and production go-live
Multi-Cloud Deployment
£50k–£120k
8–12 weeks · fixed price
Two or more Salesforce Clouds, multiple use cases or departments.
- ✓Full readiness assessment
- ✓Multi-cloud Topics and Actions
- ✓Data Cloud integration
- ✓Multi-agent orchestration
- ✓Training & handover docs
Enterprise Deployment
£120k+
12–20 weeks · fixed price
MuleSoft integration, multi-region, complex compliance requirements.
- ✓Enterprise architecture review
- ✓MuleSoft API layer build
- ✓Compliance configuration
- ✓Performance and load testing
- ✓Ongoing optimisation retainer
Prices in GBP, excluding VAT. Exact pricing is scoped after a free discovery session.
Total Cost of Ownership
Build a Real Business Case
| Cost component | Type | When it applies | Typical range |
|---|---|---|---|
| Agentforce conversations | Recurring | Always (live agents) | ~$2 / conversation |
| Salesforce CRM licences | Recurring | Always | Existing contract |
| Data Cloud | Recurring | If unified profiles needed | Contact Salesforce |
| MuleSoft | Recurring | External API integration | Contact Salesforce |
| Implementation (Kovil AI) | One-time | Initial build | £15k–£150k+ |
| Optimisation & maintenance | Recurring | Post-launch | Retainer / T&M |
Pricing FAQ
Common Pricing Questions
How much does Agentforce cost?
Agentforce is priced at approximately $2 per conversation as of 2026. This is consumption-based — you pay for what your agents actually do. Volume discounts are available for enterprise deployments. This is separate from base Salesforce CRM licences, Data Cloud, Einstein, and MuleSoft.
What counts as a conversation?
A single end-to-end agent session — from initiation through to resolution, human handoff, or session timeout. A conversation may include multiple messages and multiple Action executions (Flows, API calls). The number of messages doesn't affect the price.
Are volume discounts available?
Yes. Enterprise organisations can negotiate volume discount packages with Salesforce for high monthly or annual commitments. Discount tiers typically start at 10,000+ conversations per month. Kovil AI can support these commercial negotiations.
What additional licences do I need?
Agentforce requires an active Salesforce org licence. Depending on your use case: Data Cloud (for unified customer profiles), Einstein (for predictive AI), and MuleSoft (for external integration) are purchased separately.
How much does implementation cost?
Kovil AI offers fixed-price sprints: single-use-case deployments typically cost £15,000–£40,000; multi-cloud or MuleSoft-integrated deployments range from £50,000–£150,000+. Book a free assessment for an exact estimate.
Is Agentforce cheaper than Microsoft Copilot?
Depends on volume. Microsoft Copilot is $30/user/month (flat). Agentforce at $2/conversation is more efficient for high-volume autonomous CRM workflows. At 10,000 conversations/month with volume discounts, Agentforce typically wins on unit economics for automation-heavy use cases.
Agentforce Fixed-Price Implementation · Kovil AI
Get a scoped cost
estimate
In 30 minutes, Kovil AI engineers will scope your use case, identify the licences you need, estimate conversation volumes, and give you a fixed-price implementation quote.